"It'd be nice to have a more personal side to things, so I know in my heart, not just in my head, that I am being taken seriously." –MSKCC patient
For 10 weeks in the summer of 2012, I joined the Memorial Sloan-Kettering Design Innovation Lab to redesign the New Patient Experience. The goal of the project was to propose ways in which the hospital could deliver and start to gain the reputation of being a more patient-centered institution.
We conducted ethnographic research with clinicians, staff, and patients, as well as conducted workshops with different department representatives within the hospital. We faced challenges in scope and time constraints and had to find ways to adjust accordingly. During our final stakeholder presentation, we presented needs, design principles, sample concepts, and recommendations on where to start. This set the foundation for more specific initiatives that are currently being prototyped such as the Welcome Kit and the Patient Navigator.
The needs we discovered from our research:
1. Improve the process of transferring information. Patients currently carry the burden of being the middle man between their family doctor and MSK, even though they are the ones who are most unfamiliar with the terminology and disease.
2. A more personal approach. An institution as large as MSK deals with hundreds of patients daily, but for the patient, it’s always their first time.
3. Include family members as part of the “patient team”. Family members are often very involved in the decision-making process, and have the potential to be a very valuable in creating a supportive environment for the patient.
4. Prepare patients for what to expect of the process. New patients are already anxious about their treatment and diagnosis; they shouldn’t have to worry about more unknowns.
FINAL PRESENTATION Illustration of sample concepts forming a new patient-centered experience
Below are process photos documenting the different research activities we conducted.
SHADOWING We were able to shadow session assistants and observe the experience of patients from behind the front desk
CULTURAL PROBE KIT We were only able to send it to one participant who later had to decline. We concluded that the kit was asking for more than what they had the strength to do at this point in the process.
STAKEHOLDER MEETINGS Our research and observations started an important discussion on how nurses’ roles have changed over time from personal to transactional. The head nurse was given approval right then and there to make the changes necessary to involve nurses earlier in the process.